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Person
Khaby Lame
Creator / operator
Senegalese-Italian TikTok creator who became the most-followed account on the platform globally — entirely without words, using facial expressions to mock overcomplicated life hacks — and signed a landmark AI likeness deal valued at $4B in projected enterprise value.
EP 10The Man Behind Kevin Hart's $50M BusinessWatch →
Khaby Lame's AI likeness deal with a Chinese company — all-stock, 3-year term, board seat, profit participation, $4B in stated enterprise value — is dissected in ep-10 as an early landmark in creator-AI-IP deals, and as a case study for when selling a majority stake in your likeness can make sense despite the seemingly bad ownership terms.
— Signals
◆LIVEUpdated Oct 15, 2026
creator economyAIIP licensingcreator deals