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Blackstone
The private equity firm whose investments in Candle Media and Epidemic Sound made it one of the first institutions to treat creator content infrastructure as a recurring-revenue asset class.
EP 01Why Creators Are Worth BillionsWatch →
Blackstone's investments in Candle Media (Hello Sunshine + CoComelon) and Epidemic Sound ($450M) signal that institutional capital is buying creator infrastructure as a recurring-revenue asset class, not just individual talent.
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EP 06Catalogs Are Currency for Creators. Here's How to Profit on Yours.Watch →
Blackstone was involved in the tumultuous situation between Hypnosis Songs and Concord that eventually led to Hypnosis being taken private — a cautionary example of what happens when catalog bundling faces institutional investor conflicts after a public market listing.
private equitycreator economyIP assetsmusic licensing