Netflix
The streaming giant using podcast deals and live events to compete for the same audience YouTube already owns — acquiring pre-built loyal audiences through iHeart, Barstool, and Spotify deals rather than building new IP from scratch.
Netflix's deal with iHeart to carry iHeart's podcast video content — one of three podcast deals Netflix struck in three months (alongside Spotify in October and Barstool) — is analyzed as Netflix using podcasts to acquire pre-built, loyal audiences cheaply rather than spending to create new IP.
Free Agency
The $100B PDF: How Paramount Is Fighting Netflix
The story of Hollywood isn’t art. That existed long before (and will long after) this current iteration is transformed. The story of the Hollywood we know, is about studios being bought and sold, and in between, producing things we watched. A lot of
