← All People
Person
Justin Bieber
referenced
Canadian pop star who became one of the most streamed recording artists in history and sold his pre-2021 catalog to Hypnosis Songs for $200M — surrendering perpetual royalty upside in exchange for immediate liquidity.
EP 06Catalogs Are Currency for Creators. Here's How to Profit on Yours.Watch →
Bieber's $200M catalog sale to Hypnosis Songs is the cautionary counterpoint to The Weeknd's $1B revolving credit model — solved a liquidity problem but surrendered perpetual upside on future streaming, sync, and AI licensing revenue.
— Signals
◆LIVEUpdated Oct 15, 2026
