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VidCon
The creator conference that grew from 1,400 to 55,000+ attendees — and whose Viacom acquisition proved that a gathering built around YouTube creators is a media asset worth institutional money.
EP 03How Events Become Big BusinessesWatch →
VidCon grew from 1,400 attendees in 2010 to 55,000+ in 2023 — the blueprint for a creator conference becoming a fan convention becoming an industry summit, and Viacom's acquisition proved that creator gatherings are media assets.
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