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Unilever
One of the world's largest consumer goods companies — owner of Dove, Hellmann's, Axe, and 400+ household brands, and one of the biggest advertising spenders on the planet.
EP 10The Man Behind Kevin Hart's $50M BusinessWatch →
Unilever's shift of advertising budget toward creators is cited in ep-10 as a mixed signal — Steve Loguidice is skeptical that it represents structural change rather than reallocation within the same 10% content budget, and points to their 2016-17 in-house content studio reversal as evidence of institutional ambivalence.
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