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Sephora
The most important retail partner in the creator beauty ecosystem — actively building creator-to-shelf pipelines through its Squad and Storefronts programs, and the venue where a Rhode launch drop generated $10-15M in a single day.
EP 04How Beauty Brands Became the Most Innovative IndustryWatch →
Sephora is the most important retail partner in the creator beauty ecosystem — its Squad and Storefronts programs show it's actively building creator-to-retail pipelines, and Rhode's $10–15M launch drop proves Sephora as the conversion channel for creator brands.
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