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Goldman Sachs
The bank that told Wall Street the creator economy was worth $500B — and made institutional investors pay attention.
EP 01Why Creators Are Worth BillionsWatch →
Goldman Sachs's March 2025 creator economy report projecting $500B by 2027 — from their equity research division — was the signal that Wall Street was officially watching the space before dealmaking.
EP 06Catalogs Are Currency for Creators. Here's How to Profit on Yours.Watch →
Goldman Sachs gets involved at the legal and financing stage of large catalog deals — once an artist's catalog is classified and multiples are determined, Goldman structures the institutional credit backing the deal for the biggest artists.
