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Cannes Lions
The world's largest annual gathering for the creative and advertising industry — brands, agencies, and platforms converge to set the agenda for how marketing and culture intersect.
EP 03How Events Become Big BusinessesWatch →
Cannes Lions is the case study for how a professional gathering becomes a $90K yacht charter economy — entry fees, delegate passes, and sponsor activations totaling hundreds of millions annually. Owned by Ascential, then acquired by Informa for ~$1.5B.
