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Alibaba
The Chinese e-commerce giant whose Taobao Live platform proved that entertainment-native shopping at scale works — $30B of $156B in GMV flowing through live video is the blueprint Western platforms are still chasing.
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Alibaba's Singles Day and Taobao Live platform are the proof-of-concept that live commerce at scale works, with $30B of $156B GMV in 2023 flowing through live video — the Chinese precedent that Western platforms are now following.
live commercee-commerceSingles DayChina